We had the opportunity to interview EPIC Provisions (known as EPIC bars to many of you). EPIC has graciously partnered with us for our "There And Back Again" road trip. We asked EPIC for partnership because they have an amazing product, but more importantly, their commitment to quality and the values we share. This is a conversation about what it means at EPIC to live ordinary well.
Can you tell us a little of your backstory? What inspired EPIC?
Oddly enough, the roots of EPIC were planted shortly after Katie and I became vegetarians. We wrongly believed that a “clean diet” was plant based and in order to replenish our bodies after hard workouts, we consumed large amounts of soy and other highly processed proteins. To compound the stress we were putting on our systems, we followed the advice of sports nutrition “experts” and prescribed to a diet that was high in carbohydrates and low in fat. As a result, we were making ourselves unintentionally sick with gastrointestinal distress and a myriad of inflammatory ailments. Not knowing what to do, we decided to go vegan and when things got worse, we decided to follow a raw food diet.
Unable to maximize our own vigor and wellness, we looked for answers in the whole foods consumed by our human ancestors. Within a week of adopting, what is now called, the "paleo diet" which emphasizes healthy animal fats, grass fed protein, and leafy vegetables, our bodies and minds radiated with exuberance. Through modifying the foods we ate, we reached exciting new levels of performance during competition as well as daily life. Within a few months Katie and I were stronger, faster, and leaner than we had ever been.
Preparing healthy meals at home was a breeze, however we quickly realized there was a lack of conveniently packaged nutrient dense animal protein when we traveled, exercised, and worked. So, we set out to create the world’s first 100% grass fed meat, fruit, and nut bar. We call our product EPIC because it improves the lives of animals, regenerates our bodies, and helps heal the land. Due to an ingredient label unlike anything else, EPIC epitomizes real foods and will always be humane, pasture centered, and most importantly, delicious. May you fill your life with epic adventure and epic health!
If you could define the mission and passion that lay at the foundation of EPIC, what would it be?
Feed others as you wish to be fed.
Can you explain the the ideas that lie behind "Animals, Lands, Health and Taste"?
EPIC foods begin with a living animal. We believe that EPIC animals should always live pasture-centered lives where turkeys forage, pigs wallow, and buffalo roam. This is the way nature intended animals to be and we see ourselves as leaders in recognizing the value of sustainable and responsible animal welfare practices. Not only do humanely-treated grass-fed animals live better, more natural lives but they place less stress on the land they inhabit. Grass-fed animals are loaded with higher levels of omega-3 fatty acids, which are better for both cardiovascular health and contain anti-inflammatory properties. By combining delicious tasting and lightly smoked animal protein with savory nuts and dehydrated fruits, EPIC foods taste amazing! EPIC foods are unique in the sense that they are more savory, tender, and flavor-forward than jerky
This all speaks of the interconnectedness of all life. It is so amazing to see a food company who not only knows that, but builds a business that honors that truth. Finally, in your own words, as a company what does it mean to live ordinary well?
To live ordinary well is to live with the whole picture in view, mindfully, and always wild and free.
Thanks EPIC for your generous contribution, for who you are as a company and for your commitment to animals, lands, health and taste!
If you have not tried any of the EPIC Bars or Bites, do yourself the favor, run out to your local grocery store, try some, become a more conscious consumer, and make decisions that benefit the animals, the land, and yourself. In other words, Live Ordinary Well!
You can visit their website at epicbar.com